The wind, the earth, the ocean, the sand, and nature in general are our inspirations for developing, testing and sharing with you the products we design. We live on the Breton coast (France) and adapt our lives to Mother Nature. Our goal is to reconnect people with nature by producing the best material at the most affordable price. We make quality, affordable products for exploring any body of water in the world. Since 2013, we have been testing and developing SUP, KiteFoil, SurfFoil, SUPFoil, WindFoil, WingFoil, WakeFoil and Kitesurf equipment. Our mission is to make the water sports sector evolve, while respecting our planet as much as possible.
Our priority: the quality and durability of our SROKA products
Let’s face it, the water sports sector has a significant environmental footprint. Buy better, use longer: this is the motto that guides us in the design process of our SROKA products. By switching to quality water sports equipment, you will use it longer, and therefore contribute to reducing waste. Our priority is the quality and durability of our products.
What are the risks of buying first-price, low-cost equipment?
We can find equipment of all prices on the market, and it is sometimes difficult to find your way around. It is tempting to go for the cheapest, thinking that you will move on to a more expensive model when you have reached a higher level. This logic will generally not be the most profitable in the medium or long term. Indeed, an abnormally low price should always be a warning. A product offered at a price 40% or 50% lower than the competition is often a sign that certain criteria have not been taken into account: the quality, the durability of the product, the manufacturing conditions, the guarantee, or simply the time spent on testing and prototyping…
For example, a poor quality board can quickly cost you more than a slightly more expensive board. It may be that if the quality does not keep up, you will constantly have to carry out repairs. As a result, the original cost soars, in addition to the lost time and structural quality, and you will end up resigning yourself to changing your equipment, frustrated and disappointed with your purchase.
A quality hardboard will last you for years. We can take the example of windsurfing boards, still on the water twenty years later. When it comes to inflatable boards, they need to be strong to last over time, but they also need to be slide. It will be impossible to paddle on the board, which is similar to an “air mattress”.
Example: everyone wants a light board, but light means more fragile because less raw material is put inside. At SROKA, we reinforce our boards by using specific glues with reinforced PVC (zodiac boat type). This construction guarantees a superior longevity of our products.
This is where the price-performance ratio is important. Designing robust, high-performance products is expensive. Understand, therefore, that a low-cost product cannot always cover the cost of such manufacture. It will inevitably be necessary to cut back on the quality and quantity of raw materials.